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Yu & Me Books

Book Launch | Korean Cocktails by Haera Shin

Book Launch | Korean Cocktails by Haera Shin

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ABOUT THE BOOK

Discover the rich heritage of Korea's treasured traditional spirits and the bold new cocktails redefining their future.

In Korean Cocktails, beverage director Haera Shin invites you into the vibrant world of Korea’s treasured traditional alcohols, known collectively as sool. From soju, the country's best-known spirit, to makgeolli rice wine, these time-honored drinks carry centuries of craft and culture—and are now being reimagined by a new generation of makers and mixologists around the globe.

Featuring 76 inventive recipes, Shin teams up with some of the most exciting bartenders in New York, Los Angeles, Seoul, and Singapore to showcase the delicious diversity of sool alongside the complex flavors of the Korean pantry. The refreshing Hechi Highball highlights omija, Korea's five-flavor berry. The rich, creamy Dalgona transforms the viral coffee sensation into an indulgent cocktail, and the Nabak Soju captures the spice and funk of homemade kimchi. Alongside these originals, you'll find bold riffs on classics like the fiery K-Margarita, nutty Sesame Manhattan, and bright, herbaceous Perilla Mojito, plus large-format and zero-proof drinks to ensure there's something for every occasion. Complete with striking color photographs and recipes for cordials, syrups, and infusions, Korean Cocktails is a vibrant tribute to Korea's drinking culture and a must-have for the modern bar.

ABOUT THE AUTHOR

Haera Shin (@hairyshins) is the author of the upcoming cocktail book Korean Cocktails: From Traditional Spirits to Modern Drinks. Her cocktail book is a reflection of both her personal journey growing up as a Korean and her professional path in the beverage industry. She has served as the beverage director for the Momofuku restaurant group for the past seven years and prior to that, as bar manager at acclaimed Japanese izakaya Zuma in New York City.  Now based in New Orleans, she oversees the bar program at The Columns and is preparing to open her first bar next year.

IN CONVERSATION WITH

Joanna Lin is a multidisciplinary creative, photographer, and founder of STUDIO.JO, a boutique creative studio specializing in storytelling for the bar and hospitality industry. With a career rooted in hospitality, Joanna has led creative direction for award-winning bars including Employees Only, Martiny’s, and Shinji’s, while collaborating with global spirits portfolios including Diageo, Bacardi, Suntory Global Spirits, Pernod Ricard, Campari, Michter’s, and more. Through her travel and lifestyle platform, "Ready Set Jo" (@joanna.lin), she documents the people, places, and stories shaping cocktail culture around the world. A longtime observer and storyteller within the bar community, Joanna brings a genuine curiosity about the craft, culture, and people behind every drink to conversations both behind and beyond the bar.
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