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Book Launch: The Visibility Mindset with Asians in Advertising x Voices of AAPI

  • Yu and Me Books 44 Mulberry Street New York, NY, 10013 United States (map)

About this event

Join us in-person at Yu & Me Books for a Meet and Greet with authors, Jessalin Lam and Bernice Chao of The Visibility Mindset: How Asian American Leaders Create Opportunities & Push Past Barriers and co-founders of Asians in Advertising. We will be providing light snacks and drinks.

We look forward to meeting everyone in person!


Discussion led by Lorie Acio, VP of Communications at MSNBC.

The book it A can’t-miss guide for Asian professionals and allies, The Visibility Mindset is also an ideal resource for executives, managers, and other business leaders seeking to make their organization fairer, more diverse, and more equitable.

About the AAPI Organizations:

Asians in Advertisingstrives to develop a free community, create opportunities, and help elevate Asians to higher leadership positions. To make space for Asians within the advertising to come together in a community where we are often excluded. Connecting with each other in order to advance their goals, careers, artistic/personal growth. Help answer questions, offer advice, and have discussions about the issues that the Asian community faces as a whole or in creative careers.

Voices of AAPI is a storytelling series that celebrates Asian and Pacific Indigenous identity, history and heritage. Through AAPI Voices, we aim to create a safe and uplifting environment to process cultural moments in real time while growing as a community and as individuals.


About the Moderator:

Lorie Acio is a media relations professional and Vice President of Communications for NBC News and MSNBC who counsels the network’s executives and top talent. Her role involves leading communications for NBCUniversal News Group’s Diversity, Equity & Inclusion. She also is responsible for driving MSNBC’s press strategy, developing internal collaboration between MSNBC, NBC News and Comcast NBCUniversal properties, and advising stakeholders through various corporate communications and crisis management issues. Lorie spearheads the network’s national cable news television ratings, events-related programming, and day-to-day publicity.

About the Authors:

Bernice Chao is an award-winning marketing creative and is as dedicated to the advertising craft as she is to giving back to the community around her. As one of the few female Asian American creative leaders in the industry, Bernice is helping shape the AAPI community as the co-founder of the non-profit Asians in Advertising, a global community advocating for AAPI. Bernice is a professor, mentor, and public speaker, with topics ranging from Asian American advocacy, storytelling, and leadership. Bernice has been inducted into the American Advertising Federation's Advertising Hall of Achievement and featured in Forbes, SXSW, ADWEEK, and more. Bernice lives with her husband Matt and two children in Los Angeles, California.

Jessalin Lam is the co-founder of Asians in Advertising, a global non-profit for Asians focused on community, opportunities for career growth and showcasing Asian talent. She is a DEI Champion, lifelong learner, and mentor with combined experience across learning and development, diversity and inclusion, marketing, and consulting. Jessalin has been part of 3AF NextGen Leaders to launch their annual mentorship program. Jessalin has been recognized as the 2022 Asian Hustle Network Top 50 Unsung Heroes, 2021 Nancy Hill Award Recipient, 2018 Ad Club of NY Women Fellowship, and 2016 ADCOLOR Futures.


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