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Geena Rocero | Horse Barbie Paperback Launch

  • Yu and Me Books 44 Mulberry Street New York, NY, 10013 United States (map)

About Horse Barbie: A Memoir

WINNER OF THEM'S AWARD FOR LITERATURE - A BEST BOOK OF THE YEAR: Book Riot, Elle, Esquire

As a young femme in 1990s Manila, Geena Rocero heard, "Bakla, bakla!," a taunt aimed at her feminine sway, whenever she left the tiny universe of her eskinita. Eventually, she found her place in trans pageants, the Philippines' informal national sport. When her competitors mocked her as a "horse Barbie" due to her statuesque physique, tumbling hair, long neck, and dark skin, she leaned into the epithet. By seventeen, she was the Philippines' highest-earning trans pageant queen.

A year later, Geena moved to the United States where she could change her name and gender marker on her documents. But legal recognition didn't mean safety. In order to survive, Geena went stealth and hid her trans identity, gaining one type of freedom at the expense of another. For a while, it worked. She became an in-demand model. But as her star rose, her sense of self eroded. She craved acceptance as her authentic self yet had to remain vigilant in order to protect her dream career. The high-stakes double life finally forced Geena to decide herself if she wanted to reclaim the power of Horse Barbie once and for all: radiant, head held high, and unabashedly herself.

A dazzling testimony from an icon who sits at the center of transgender history and activism, Horse Barbie is a celebratory and universal story of survival, love, and pure joy.

Geena Rocero, born and raised in Manila, Philippines, is a four time Emmy Nominated and an Award Winning Producer, Writer and Director. She is a 2023 Glamour Woman of The Year, recipient of The A1 Award in Gold House’s A100 List of the most impactful AAPI’s and named as one of OUT100’s most impactful and influential LGBTQ People.

Her award winning memoir HORSE BARBIE published by Penguin Random House imprint, The Dial Press is the recipient of The 2023 THEM Now Awards for Literature. She recently directed and executive produced the EMMY and GLAAD Media Awards nominated CARETAKERS, a four-part original documentary series with PBS featuring stories of Filipino American frontline healthcare workers. 

On March 31, 2014, in honor of International Transgender Day of Visibility, Rocero came out as transgender at the annual TED Conference. Geena has spoken at the White House, World Economic Forum and United Nations. 

Erica Gonzales is the Senior Culture Editor at ELLE.com, where she oversees coverage on TV, movies, music, books, and more. She was previously an editor at HarpersBAZAAR.com.



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